During a shift, chances are job descriptions within your business will shift as well. In this episode, Gary and Jay talk about getting clear on your business goals so that your budget, model, and org chart are built for success. Knowing your goals and KPIs will help you reveal the right plan for your business, and this includes the people you rely on to help you thrive during tough times.

Recessions are a normal part of the business cycle. We know they are coming, so that means we should plan in advance. But when one hits, we still have to hunker down and figure out if we can survive. In this episode, Gary and Jay talk about how you can not only survive, but thrive. You’ll learn how important it is to look at your new numbers so you can create the right message, service your market, and increase your efforts when it comes to lead generation.

When a shift happens you’re going to have a math challenge and you’re most likely going to have a challenge to your business model. In this episode, Gary and Jay talk about how to adjust your actions so that you are still hitting your core numbers and gaining market share. You’ll also learn how to reinvent your business model and add more value to your services so that you have a moat around your success.